Cartoon Network to Offer Content Online
by Kirk Bangstad
kirk.bangstad@animationschoolreview.com
Animation School Review Columnist
British Telecom (BT) is planning to revolutionize at-home communications by offering Internet/phone/TV access on their broadband network. To get the ball rolling, they’ve teamed up with some popular television networks who will offer content to subscribers. The Cartoon Network was the latest company to ink a deal.
The next wave of communication is about to hit the general public—the English public, that is. A number of communication companies in England are gearing up to offer high speed internet, voice, and TV service. BT and NTL, England’s largest cable providers, are racing against each other and BskyB, a satellite TV provider, to be the first to offer these new packaged services.
Cartoon Network among Many Content Providers to Ink Deals
To make their services more attractive, these companies need to provide content that people want to see. Along with contracting the services of the Cartoon Network, BT has signed deals with other large networks, including BBC Worldwide, Paramount, Warner Music Group, and National Geographic, among others.
These companies want to be the one-stop-shop for communications. By packaging phone, internet, and TV services together, they can charge their customers a higher monthly rate, but make them feel like they’re getting their money’s worth. This may be true, because the customer won’t have to pay three separate companies’ monthly bills that could possibly amount to more than a combined service package.
Cartoons and Other Content are Key
Content is a big issue however, and the public will just have to wait and see what they’ll get with their subscriptions. Cartoon Network is just the first in what BT hopes will be a comprehensive entertainment package.
Source
Cartoon Network/BT Partnership
About the Author
Kirk Bangstad is a singer living in Chicago, IL. Having received his B.A. in Government at Harvard, Kirk previously worked as a management consultant.
Posted on March 4, 2007 at 12:14 PM
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